Our Mission

Our mission is to give every woman the means to style her own life, to create a lasting relationship with our customers, and to leave them with a sense of confidence and beauty. 

Our Story

A small family business, we were born in 2007, selling from small retail units within shopping centres. It wasn’t long before we opened our first shop in Sutton Coldfield, swiftly followed by a second shop in Touchwood shopping centre. 

2014 was the start of us exhibiting up and down the country with our fabulous Made in Italy brand.

Fast forward to 2018 and the launch of our brand new website.

...the story continues.